Two days ago, I attended a conference by brand-guru Martin Lindstrom where he developed the themes of his last book, Buy-ology. The audience was principally made of business executives and marketing agencies, but you could also find a few academics (from RSM, and I’ve also seen some from Tillburg), plus a couple of journalists. The [...]
Posts Tagged ‘Ale Smidts’
Neuromarketing: the chicken game of legitimacy?
Posted in neuromarketing, tagged Ale Smidts, chain food, Martin Lindstrom, Media, neuromarketing on March 14, 2009 | 2 Comments »
Neuromarketing explained
Posted in neuromarketing, tagged Ale Smidts, audio, Buyology, consumer behavior, expert, neuromarketing, Society for Neuroeconomics, video on December 15, 2008 | Leave a Comment »
And this is the last leg of the three-steps guide to neuroeconomics, dealing this time with neuromarketing. It is useful to remark first that the identity of neuromarketing is still unclear: if you take the big-hit “Buy-ology“, neuromarketing seems to be a business venture driven by consulting firms rich enough to run fMRI studies. But [...]
Tags
-
