Two days ago, I attended a conference by brand-guru Martin Lindstrom where he developed the themes of his last book, Buy-ology. The audience was principally made of business executives and marketing agencies, but you could also find a few academics (from RSM, and I’ve also seen some from Tillburg), plus a couple of journalists. The [...]
Posts Tagged ‘Martin Lindstrom’
Neuromarketing: the chicken game of legitimacy?
Posted in neuromarketing, tagged Ale Smidts, chain food, Martin Lindstrom, Media, neuromarketing on March 14, 2009 | 2 Comments »
Buyology, neuromarketing and VRM
Posted in neuromarketing, tagged Alan Mitchell, Buyology, consumer behavior, CRM, Financial Times, Martin Lindstrom, neuromarketing, vendor relationship management, VRM on December 18, 2008 | 2 Comments »
Buyology, the book by Martin Lindstrom, got critically reviewed yesterday in the Financial Times. The key paragraph is: Unfortunately, Lindstrom’s book is more speculation than serious science. Little of it actually reports on his own neuro-research; the rest consists of marketing war stories that are rehashed with speculative spin on unrelated topics such as mirror [...]
Neuromarketing on radio
Posted in neuromarketing, tagged audio, Buyology, Martin Lindstrom, neuromarketing, Talk of the Nation on December 16, 2008 | Leave a Comment »
Following on last post, here is a radio show with Martin Lindstrom (author of Buyology) being interviewed and asked questions by callers: enthusiasts and critics. Interesting. [Thx to Meghan Dougherty] Click here: Talk of the Nation, December 9, 2008
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