Neuromarketing: the chicken game of legitimacy?

Two days ago, I attended a conference by brand-guru Martin Lindstrom where he developed the themes of his last book, Buy-ology. The audience was principally made of business executives and marketing agencies, but you could also find a few academics (from RSM, and I’ve also seen some from Tillburg), plus a couple of journalists. The [...]

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Neuroscience helps lie to people

It would seem that using the language of neuroscience makes it easier to trick people into believing false statements. This argument was made by a group of psychologists in a celebrated paper from the Journal of Cognitive Neuroscience last year, but it deserves a third glance – at least for its ironic conclusion. On irony… [...]

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