It would seem that the concerns depicted in our previous post are widespread indeed! The last issue of the Journal of Cognitive Neuroscience, published by the MIT Press, is just out. Martha Farah introduces it with an editorial, basically a two-page warning. Abstract: Unrealistic, financially motivated claims about functional brain imaging can have a negative [...]
Posts Tagged ‘neuromarketing’
Growing concerns about commercial uses of fMRI (brain scans)
Posted in cognitive neuroscience, neuromarketing, tagged cognitive neuroscience, EEG, ethics, fMRI, hype, Journal of Cognitive Neuroscience, Martha Farah, neuromarketing on March 19, 2009 | Leave a Comment »
Neuromarketing: the chicken game of legitimacy?
Posted in neuromarketing, tagged Ale Smidts, chain food, Martin Lindstrom, Media, neuromarketing on March 14, 2009 | 2 Comments »
Two days ago, I attended a conference by brand-guru Martin Lindstrom where he developed the themes of his last book, Buy-ology. The audience was principally made of business executives and marketing agencies, but you could also find a few academics (from RSM, and I’ve also seen some from Tillburg), plus a couple of journalists. The [...]
Neuromarketing between academia and the advertising industry
Posted in neuromarketing, tagged applied science, Bunnyfoot, eyetracking, job posting, neuromarketing, University of Reading on January 29, 2009 | Leave a Comment »
To my knowledge, history and sociology of science concentrate their efforts much on ideas (intellectual histories) and technologies (technology studies, or STS). Coming from economics, I developed the feeling that this distinction leads to neglect the applied side of science: neither purely ethereal as ideas can be, nor completely embodied in objects, with contours and [...]
Buyology, neuromarketing and VRM
Posted in neuromarketing, tagged Alan Mitchell, Buyology, consumer behavior, CRM, Financial Times, Martin Lindstrom, neuromarketing, vendor relationship management, VRM on December 18, 2008 | 2 Comments »
Buyology, the book by Martin Lindstrom, got critically reviewed yesterday in the Financial Times. The key paragraph is: Unfortunately, Lindstrom’s book is more speculation than serious science. Little of it actually reports on his own neuro-research; the rest consists of marketing war stories that are rehashed with speculative spin on unrelated topics such as mirror [...]
Neuromarketing on radio
Posted in neuromarketing, tagged audio, Buyology, Martin Lindstrom, neuromarketing, Talk of the Nation on December 16, 2008 | Leave a Comment »
Following on last post, here is a radio show with Martin Lindstrom (author of Buyology) being interviewed and asked questions by callers: enthusiasts and critics. Interesting. [Thx to Meghan Dougherty] Click here: Talk of the Nation, December 9, 2008
Neuromarketing explained
Posted in neuromarketing, tagged Ale Smidts, audio, Buyology, consumer behavior, expert, neuromarketing, Society for Neuroeconomics, video on December 15, 2008 | Leave a Comment »
And this is the last leg of the three-steps guide to neuroeconomics, dealing this time with neuromarketing. It is useful to remark first that the identity of neuromarketing is still unclear: if you take the big-hit “Buy-ology“, neuromarketing seems to be a business venture driven by consulting firms rich enough to run fMRI studies. But [...]
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