This is not everyday that a research group gets the attention of international media. That was the case a few days ago with a study published by my colleagues at the Erasmus Centre for Neuroeconomics, on social conformity, ie peer-pressure: they got CNN coverage!
Vasily Klucharev, lead author on the study of social conformity
You can check it out there: http://edition.cnn.com/2009/HEALTH/01/15/social.conformity.brain/#cnnSTCVideo
Or for a popular-science version, click there: http://www.sciencedaily.com/releases/2009/01/090114124109.htm
And the original article:
http://www.cell.com/neuron/abstract/S0896-6273(08)01020-9
What accounts for such a huge reaction from the media? I tend to think that the seriousness of brain research and the sexyness of probing social issues in relation to our daily lives makes it a very efficient cocktail. It secures both the publication of the study in a top journal with a lot of exposure (its impact factor has two digits…!!), and the intelligibility of the research question to a wider audience, which makes it easy for journalists to “translate” the results into broad moral lessons. Note, by the way, how the journalists on CNN conclude the story by denying completely the results suggested by the study!
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