A recurring aspect of the discussions in social neuroscience is the big, indeed massive, hopes generated by the field. Social neuroscientists claim they will one day help cure diseases, handicaps, improve memory, learning capacity, etc.
To see a perfect example of this rethoric, have a look at this short video by the University of Reading. I just have to say: it worked on me, I was amazed. Have a look by yourself:
[from a post by Sylvain on this very good French forum on neuroscience, Ovule Neuroscience.]
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