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It would seem that the concerns depicted in our previous post are widespread indeed!

Martha Farah

Martha Farah

The last issue of the Journal of Cognitive Neuroscience, published by the MIT Press, is just out. Martha Farah introduces it with an editorial, basically a two-page warning. Abstract:

Unrealistic, financially motivated claims about functional brain imaging can have a negative impact on society at large and on our field. If too much is promised and not delivered, funders may become wary of cognitive neuroscience and skeptical about its genuine potential. Bad advice given to businesses concerning marketing and personnel selection could lead to expensive mistakes, and bad advice given to governments concerning security screening and interrogation could lead to far worse. Yet imaging is being offered for these applications now, with scant evidence of validity.

NeuroFocus CEO displays an examinee's brain waves chart as she watches a commercial film wearing a EEG headset. YOSHIKAZU TSUNO/AFP/Getty Images

NeuroFocus CEO displays an examinee's brain waves chart as she watches a commercial film wearing a EEG headset. YOSHIKAZU TSUNO/AFP/Getty Images

Pr. Farah, Director of the Center for Cognitive Neuroscience at U Penn, recommends several tactics to the neuroscientists eager to stand up against bad neuroscience, suggesting to “inoculate our students against brain imaging overclaim” or “blogging and posting reactions to blogs“. And I imagine that implicitly, this editorial will also act as a stop-sign to those neuroscientists who entertained the thought of doing profitable consulting jobs for neuromarketing private firms.

I don’t have a clear enough view of the fields of neuroeconomics and neuromarketing to be able to judge if commercial uses of fMRI / EEG have already proved harmful in any manner to scientific research. Has any grant application been rejected with referee reports mentionning the wrong commercial uses of brain scans? Is there any informal, unexpressed mood in scientific circles that “cognitive neuroscience” is somewhat dodgy, because of the bad press it is given?

What are your experiences in your universities, in your research labs? (you can post your reactions to this post, as recommended by Martha Farah, or contact me privately to help me in my research!)

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